I was fortunate enough to be born and raised in
the English Lake District and spent the early years of my life travelling the world and living in different countries. I experienced the beauty of the Borneo and Costa Rican rain and cloud forests and the awe of the Yukon plains and the Australian Outback. This was contrasted with the all-encompassing poverty of South and South East Asia and Africa and the destruction of the human spirit and the environment that comes with it.
These experiences are the reason I started Revolution ID, because I care deeply about our planet and the way we treat each other, animals and the environment. I believe that the majority of people who are lucky enough not to have to struggle to survive each day do think about the state of our world and the plight of the impoverished and want to see a change.
These people work in businesses and governments all around the world. The catalysts of change. So why is there not more change happening? I think it's because we perceive the problem to be too big for us as individuals to have an effect. And I also think it's perceived as being just too difficult. But you've heard all this before. Hearing it again may bore you or it may frustrate you. It frustrates me. Incredibly so.
But that frustration drives my vision. A vision to embrace the problem and provide the means for businesses and governments to enable themselves, their value chains and their communities to make the change to a truly sustainable and responsible existence.
For businesses and governments to make these changes we have to focus on the bottom line at every stage or it simply won't happen. This multi faceted process of organisational change has to provide
clear benefits and
quantifiable returns on investments at every step of the way. This is what I am creating at Revolution ID with our software and resources. The tools to provide meaningful timely information clearly and concisely. Tools we provide to our customers as well as responsible third party climate change and sustainability advisory organisations to assist their own services and add further value.
If this process of change is fraught with unpredictable costs and risks then adoption will be slow and limited. But it doesn't have to be that way.
I'm bitter about the COP15 outcome and the Copenhagen Accord is a big disappointment. I saw it is an opportunity for the goodness of human nature to shine through but alas, greed and lack of leadership and commitment won the day.
Not even
an agreement to protect our forests could be decided.
We must now concentrate on supporting those businesses and countries like Japan, the UK and other European countries who continue to lead the plight dispite Copenhagen. Those millions of us working in governments and businesses around the world can directly or indirectly influence their organisation and shout louder and fight harder for the change we all know must happen.
It's times like this that we need to channel our anger and frustration into constructive action. I have been told I have an altruistic and sometimes niaive perspective on the world and what I want to achieve. My response to those people is: So be it. Now get out of my way and let the rest of us get on with it.